Do you know which social media platform is the most popular in Japan?
Source: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.
Facebook? Instagram? Twitter?
The answer is YouTube!
It also explains why Youtuber can be an occupation now.
But for messaging tool, line is still the top one.
Line specifically penetrates in Japan's market, featuring by its cute and lovely stickers.
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